Ancillia
AI-Powered Offer & Retail Management Platform
Ancillia – Powering the Future of Airline Retail
Offer the right product, to the right customer, at the right time. Ancillia helps airlines deliver hyper-personalized ancillary offers, bundles, and merchandising through a single AI-powered platform.
- ✔️ Dynamic pricing and bundling
- ✔️ Context-aware personalization across channels
- ✔️ Embedded loyalty, fulfillment, and payment logic
What is Ancillia?
Ancillia is a next-gen offer management platform that empowers airlines to shift from static merchandising to dynamic, personalized retailing.
It enables true Offer & Order transformation—combining pricing, fulfillment, bundling, and loyalty integration across web, mobile, chat, and kiosk.
Built for NDC, ONE Order, and interline-ready commerce
Modules
Offer Management System (OMS)
Dynamic fare + ancillary generation
Retail Decision Engine
AI/ML-driven bundling and personalization
Product Catalog Manager
Curate and configure seats, bags, Wi-Fi, meals, upgrades
Promotion Designer
Create campaigns and cross-sell strategies
Omnichannel Delivery Engine
Distribute offers via web, app, chat, kiosk
Post-Sale Order Handling
Auto-fulfill, adjust, or refund orders based on PAX events
Embedded Loyalty Logic
Dynamic pricing and redemption options by tier
How It Works
🔹 PAX data (CRM, behavior, loyalty) is ingested in real time
🔹 Ancillia uses AI to determine best-fit bundles and prices
🔹 Offers are displayed across the customer’s preferred channels
🔹 Post-booking changes trigger intelligent re-pricing or upsell logic
Capabilities
🔹 Offer & Order-compliant (NDC 21.3 / 22.2 certified)
🔹 Dynamic product and pricing management
🔹 Contextual bundling based on persona and journey stage
🔹 Loyalty-aware pricing and redemption (cash + points)
🔹 Post-sale servicing and re-pricing logic
🔹 API-first architecture with open-source SDKs
🔹 Seamless interline and partner offer distribution
Achieve Results
Measurable Impact
- 🔹 20–30% increase in ancillary conversion
- 🔹 18% larger average basket size
- 🔹 2.5x more repeat purchases from personalized bundles
Strategic Outcomes
- 🔹 Unified customer journey across channels
- 🔹 Shift from PSS to modern Offer & Order stack
- 🔹 Revenue growth through smarter retailing